With over 18 years of experience in marketing communications, including more than 9 years in the insurance industry, Alise brings a strategic and thoughtful approach to brand building, client engagement, and corporate communications.
Strategic Leadership
Brand Transformation
Organization:
Insurance Company
Challenge: Declining brand differentiation in competitive market
Strategy: Repositioned brand and integrated marketing strategy
Led cross-functional team
Developed messaging framework
Launched multi-channel campaign
Aligned leadership stakeholders
Result:
Improved broker engagement
Improved brand awareness
Press Releases
It’s Official; Lawrie Insurance Group is a Great Place to Work
Mike Sendler
It’s Official; Lawrie Insurance Group is a Great Place to Work
Mike Sendler
Lawrie Insurance Group is a Mohawk College Future Ready Premium Employer
2021
Education
Certificate
Strategic Marketing Management
Post-Graduate Certificate
Public Relations (Honours)
Bachelor of Arts Degree
English and Political Science
Some of the Companies I’ve Worked With
Volunteer Experience
Hamilton Girls Hockey Association
Treasurer
Canadian Cancer Society
Communications Lead
Canadian Marketing Association
Awards Judge
Industry Recognition
Designation
Chartered Marketer
Award
Marketing Research
Let’s Build What’s Next.
If you’re looking for strategic marketing leadership that drives measurable growth, I’d love to connect.
